Stronger Design Systems
Build cleaner foundations in Figma with reusable patterns, clearer logic, and better consistency across product experiences.
I help scale Brand Guidelines Service Design Design Systems Design Talent Accessibility
Behnaz Babazadeh is a fractional design leader working at the intersection of design strategy, AI-powered workflows, and scalable creative systems. She founded Studio Nāz to help brands elevate design quality, refine execution, and build modern teams that move with clarity and taste.
Brands I have worked with
Selected Case Studies
AI Velocity & Multi Brand
Bringing modern design system thinking, multi-brand Figma modes, and AI-assisted tooling to Centerfield's customer-acquisition team across partner brands like Verizon, Clover, and AT&T.
GatherAI Brand Elevation
Elevating a physical-AI warehouse-drone startup's brand to match the technology, from website to design system to drone livery. The company went on to raise a $40M Series B.
Oracle Redwood Design System
Modernizing Oracle's design language across 6 product verticals — translating the Redwood brand vision into an operational system 200+ designers could ship against.
Oracle Unification
Authoring the vision that unified six acquired ad-tech startups into a single full-funnel platform — repositioning Oracle Data Cloud and driving $300M+ in revenue impact.
I help teams structure their design process around what actually matters.
- Discovery Audit
- A focused audit of your design system, workflows, and opportunities for scale.
- Fractional Design Leadership
- Ongoing support for teams that need senior direction and higher design standards.
- AI Workflow & Design System Sprint
- A hands-on sprint to modernize design operations and improve output.
- Creative Systems for Campaigns
- A scalable creative framework for marketing teams: ads, launches, and customer-facing storytelling.
Our Approach
The best brands scale with structure and taste
We help ambitious brands build the systems behind better creative — from AI-powered design workflows to scalable Figma foundations and clearer team execution. The goal isn't just to move faster. It's to raise the quality of the work as you grow.
Scalable Design Foundations
Build stronger foundations with reusable patterns, cleaner structure, and workflows designed for speed and consistency.
Creative Direction with Taste
Develop sharper visual direction across campaigns, launches, and brand moments that need both clarity and distinction.
AI as Creative Infrastructure
Integrate the right tools into your process to accelerate output, reduce friction, and keep quality high as teams move faster.
Transformational Leadership
Bring senior design guidance into your organization to strengthen execution, align teams, and raise the creative bar.
Better systems. Sharper creative. Stronger execution.
Book a CallClearer Creative Direction
Bring more cohesion to campaigns, visuals, and customer-facing experiences with a sharper point of view.
Better Team Alignment
Establish shared standards across design, product, engineering, and marketing so execution feels more connected.
Faster Execution
Reduce friction across workflows so teams can move from idea to delivery with more speed, less rework, and stronger output.
More Distinctive Brand Expression
Create work that feels elevated, intentional, and recognizably yours across product, marketing, and launch moments.
A Higher Bar for Craft
Raise quality through stronger feedback, better systems, and leadership that helps teams grow with intention.
When we win, our customers win. Investing in AI is table stakes for our business.
Kris Barton
CEO of Centerfield™
$3.5mm
Saved in annual design & dev resources for the business
35%
Increase in design-to-delivery timelines using new systems